I'm Shaun Whynacht, founder of Blue Cow Marketing. I translate marketing, CRM, automation and AI into plain language so small businesses, nonprofits and professional firms can win back the one thing they can't make more of: time.
Shaun has presented for
Shaun Whynacht calls himself a "personable geek." He has the technical depth of an engineer and the stage presence of a broadcaster, a mix you don't often find in the tech world.
As founder and Head Marketing Strategist of Blue Cow Marketing in New Minas, Nova Scotia, he works with small businesses, financial advisors, nonprofits and professional service firms. He thinks of himself as a tech interpreter. He starts by asking what clients are seeing, what they're feeling and what they want to happen, then finds the technology to match. That's why many of his clients have been with him for more than a decade.
Grandpa's TV repair shop, Mom's craft store and the family cake shop, all run from home. In grade 11, a guidance office poster finally gave it a name: entrepreneurship.
That loan started a DJ business, and Shaun paid it back one school dance at a time. It grew into TV production, wedding and corporate video, web design and photography.
Stuck in a newspaper ad sales job he hated, Shaun sat in his truck eating Easter eggs and wondering what he was doing. He quit and learned the lesson he still lives by: people don't want to be sold to, they want to be helped.
One 10-day email and video series teaching Facebook doubled his business in a year. Next came certification at Infusionsoft's Arizona headquarters, then years of deep work in HubSpot, ActiveCampaign and GoHighLevel.
More than 12 years leading a CRM and marketing automation agency that brings together marketing, CRM, automation and AI, so the tech fits the business and not the other way around.
Off the clock: Shaun is a father, stepdad, husband and lifelong dog dad. He volunteers in community theatre, mostly behind the lights and soundboard but occasionally on stage, and gets out on his ATV whenever he can.
Plain-language keynotes, workshops and webinars, with no jargon and no sales pitch, tailored to your audience.
Most businesses pour money into new leads while customers quietly drain out the bottom. Shaun shows where the leaks are, from slow replies and forgotten follow-ups to one-time buyers, and how to plug them with simple, human-feeling automation.
Keynote · Workshop · Based on his bookA jargon-free look at the AI tools small businesses, nonprofits and community organizations can use right now to save time and reach more people.
Presented at the Volunteer NS SymposiumHow CRM and automation keep conversations moving around the clock, and how a single 10-day email series doubled Shaun's own business in a year.
Presented for NS DigiPortShaun also teaches marketing classes through the Chamber of Commerce.
Shaun hosts three podcasts himself, so he knows how to show up prepared, tell a good story and leave your listeners with something useful.
Shaun Whynacht is the founder and Head Marketing Strategist of Blue Cow Marketing, a CRM and marketing automation agency in New Minas, Nova Scotia. He calls himself a "personable geek." He translates technology into plain language so small businesses, nonprofits and professional firms can get back the one thing they can't make more of: time.
Shaun Whynacht grew up in a family of entrepreneurs, but he didn't have a word for it until a poster in his grade 11 guidance office said "entrepreneurship." Not long after, he borrowed $2,000 from his grandmother to start a DJ business and paid her back one school dance at a time.
That business grew through television production, wedding and corporate video, web design and photography. Today it's Blue Cow Marketing, which Shaun has led for over 12 years. A certified marketing automation consultant for 15 years, he now helps businesses put the right marketing, CRM, automation and AI tools to work, all with one goal: giving clients back their time.
Shaun's clients don't need to speak tech. He starts by asking what they're seeing, what they're feeling and what they want to happen, and then he finds the technology to match. That approach is why many of his clients have been with him for more than a decade.
Shaun Whynacht is a self-described "personable geek." He has the technical depth of an engineer and the stage presence of a broadcaster, a mix you don't often find in the tech world.
His entrepreneurial roots run three generations deep. He grew up with his grandfather's TV repair shop, his mother's craft store and the family cake shop, all run out of their home. In grade 11, a poster in the guidance office introduced him to the word "entrepreneurship," and he was hooked. With a $2,000 loan from his grandmother, he launched a DJ business and repaid her one event at a time.
After studying radio and television at community college, Shaun built a career in media. He grew his business through video production, web design and event photography, and he also worked in revenue development at the Canadian Cancer Society. Then came a newspaper ad sales job he hated. One day he sat in his truck in a Walmart parking lot, eating a bag of Easter chocolate eggs and wondering what he was doing with his life. He quit soon after and never looked back. He also learned something he still lives by: people don't want to be sold to, they want to be helped.
Automation changed everything for him. A single 10-day email and video series teaching people how to use Facebook doubled his business in one year. He saw that automation could help people around the clock, without the burnout. He trained at Infusionsoft's headquarters in Arizona to become a certified marketing consultant, and he has since worked deeply with HubSpot, ActiveCampaign and GoHighLevel. Today, Shaun helps businesses bring together the right mix of marketing, CRM, automation and AI, so the technology fits the business and not the other way around. The goal hasn't changed: give people back their most valuable asset, their time.
As founder of Blue Cow Marketing in New Minas, Nova Scotia, Shaun works with small businesses, financial advisors, nonprofits and professional service firms. He sees himself as a "tech interpreter." He listens first, speaks his clients' language and builds relationships that often last more than a decade. He also hosts three marketing and AI podcasts, including Eh-I.
Away from work, Shaun is a father, stepdad, husband and lifelong dog dad. He volunteers in community theatre, mostly behind the lights and soundboard but occasionally on stage, and he gets out on his ATV whenever he can.
Real, plain-language conversations for small business owners. Listen wherever you get your podcasts.
The Canadian small business owner's take on marketing, AI and the automation stuff that actually works. Real, raw and jargon-free.
Why Customers Disappear, and How to Build a Business That Makes Them Stay
Most businesses spend thousands pouring new leads into their bucket without noticing the holes draining their profits. Inquiries wait hours for a reply, follow-up calls get forgotten, and clients buy once and never hear from you again. In this practical book, Shaun lays out a framework to plug every leak and build automated customer journeys that turn buyers into lifelong relationships.
Softcover and hardcover coming soon. Planning an event? Ask about pairing the book with a talk.
Marketing, automation and AI explained the way Shaun explains them to clients: no jargon and no fluff, just what to do next.
Tell me a bit about your event or podcast. I'll start the way I do with every client: by listening.