In 2011 Malcolm Gladwell’s blockbuster book “Outliers.” states the rule goes like this: it takes 10,000 hours of intensive practice to achieve mastery of complex skills and materials, like playing the violin or getting as good as Michael Jordan at basketball.
This would make sense when you think about the amount of time you’ve put into your profession to be an expert at what you do.
I know as well as you do that there are so many others out there who just pop up in your industry claiming to be the expert but have not put the time in to earn that right.
They have relied on marketing or deceitful antics to gain that attention.
Don’t worry, if you’ve put in the 10,000…your experience will shine through.
Why is this important?
Well, you may be seeing the young cats in the game and feeling like you can’t keep up with them. That you’re just an old dog who can’t learn the new tricks?
Why do tricks?
Stick to what you know, what foundational values and skills you have, and lead with those in your marketing, do the things that the overnight starters can’t do because you’ve been around far longer than they have.
Don’t doubt your ability. You’re great at what you do, otherwise, you wouldn’t have been in business this long.