Is there a difference between a funnel vs a customer journey? This question gets asked a lot my people in business who are working on their marketing. Guru’s are telling you you need a funnel, funnels are the way to go, it’s all about your funnel, start funnel hacking bro (that’s for the guys).
While on the flip side of that, others are like, “you need to focus on a customer journey”.
I’m here to clarify the difference between the two and why I feel that you need to pay attention to both.
First…let’s clarify each.
What is a Funnel?
This is a process you take someone through with a single focus in mind. For example, you have a killer resource download that you want to incentivize them to opt-in for only to convert them into a paid course that you have. You’ve taken assets from the course to build the resource tool that they will get for free (this is because you want to make sure it’s targeted and relatable to the desired audience of the course). In this case, you are using. In this case, you would be building a funnel. From the landing page to the sales page and all the nurture points in between. This can include order bumps & trip wires as well.
What is a Customer Journey?
A customer journey or client journey is the sequence of touches or offers or funnels you put in front of that prospect/client (because once they buy they are still on a journey) that helps move them through your entire product/service library.
For some, it’s very short. Others can be longer (if they have multiple products or levels of service). The customer journey will include things like:
- Funnels
- Emails
- Text Message
- Voicemails
- Website
- Social Media
- Welcome Packages
- In-Person Interactions
- Mailouts
These are just a few.
So the reality and again my opinion from what I’ve experienced, you should have funnels and a customer journey figured out in your business to provide a clear marketing experience.
Doing this will take time and effort. It will require you to understand your client’s pain points and their desires to overcome those pain points.
If you’d like to talk through your customer journey or funnel ideas, you can book a free consult with me at https://keap.app/booking/shaunwhynacht/30-minute-consult
