The Facebook Comments That Cause Damage To A Local Brand

Let me set the scene for you. In our local community, there was a new restaurant opening up. Not a chain, but a family-owned type of place.

The hype around it was positive when it was announced and its social following grew fast as people were eager to see what it was going to be like.

Opening day came and they announced that they are still working out some kinks with it being a new place. Totally acceptable and the majority of people understood that.

About 4 days (approximately) into them being open THIS POST appeared on their page.

I blurred out their name as this is not about shaming them, but rather let this be a learning experience for others.

Now as you read that, how does that make you feel?

Being in the public eye and trying to make a great impression when launching a restaurant in a community, in my opinion is not what you want to do.

Yes, I understand you may be upset if a table was broken, but you don’t call it out like this.

Two things I glean from this post.

  1. They know who this person is since they said they work in the restaurant industry.
  2. They are threatening to release video and sound recordings (WHAT?…you probably picked up on it)

This spawned a flurry of comments. I was able to screenshot them before the post was later removed. However, from that time the damage was done.

Here are some of the comments.

Now I’ll leave it up to you to have your own opinion, but if you are in the public eye and trying to make an impression (positive) you don’t use your social channels in this way.

Love your thoughts?

Read Time:1 Minute, 27 Second